Orbiit.ai had already carved out a niche in AI-powered community matchmaking, known for fostering vibrant community connections, especially powerful during the global pandemic as the world shifted to remote work. As the world began to emerge from the pandemic, Orbiit’s team didn't rest on their laurels; instead, they ambitiously targeted a promising new market in the B2B SaaS sector, ready to harness this momentum for greater expansion.
🏔️ Pioneering a New Path
With their sights set on this new direction, Orbiit.ai teamed up with Lumi. With our unique focus on guiding startups through bold new directions while safeguarding their core business, we were excited to help the team. Our main goal was to redefine their platform for the B2B SaaS audience, leveraging our expertise to ensure a seamless pivot into this promising market.
🦘 Making the Leap
We began by diving deep into strategy sessions, focusing on deciphering the B2B SaaS landscape and its unique demands. Research was key: we explored everything from user behaviors and market needs, competitor strategies, customer needs, wants and pains and had endless conversations with potential customers in new market, laying a solid foundation for the project.
A clear understanding emerged: Every B2B SaaS leader we spoke to wanted to ‘Do more with less’ and that became the core focus of how we design and position the the product.
Book a discovery call🛠️ Refining the Core Product
With a clear understanding of the challenge, we focused on meticulously refining
Orbiit.ai’s user experience, ensuring every aspect resonated with the new target audience. Key areas of work included:
- Streamlining User Interface: Redesigning the UI for simplicity and intuitiveness, tailored for B2B user engagement.
- Enhancing Onboarding: Revamping the onboarding process to make it more engaging and informative for the B2B SaaS audience.
- Developing Strategic Features: Creating and integrating new features specifically designed to meet the needs of the B2B market.
Always responsive, always helpful and driving the project forward in a timely and enthusiastic way!
– Bilyana Freye, CEO, Orbiit
🧱 Building on Early Results
As we moved through the clear tasks and saw impact from early experimentations, we started to develop a good understanding of the deeper work involved. The three work streams that emerged:
- Iteratively shipping and refining product features with the engineering team
- Supporting the sales team in building a pipeline, by exploring new messaging, launching landing pages and messaging prototypes
- Exploring and designing features that specifically focus on creating more value to the new audience B2B SaaS audience
After a few months, the results of all our work began showing up with the Orbiit customers.
One client saw a 900% increase in customer retention when using Orbiit, while another doubled engagement. What’s even better, they both matched the new Ideal Customer Profile that we refined with the team.
🚀 Successful transition
As the Orbiit pipeline for new ICP grew, we also saw a 4x increase in Average Customer Value for new customers. This has proven our assumption that the new ICP was much more likely to onboard into a higher plan with all the features tailored to a B2B Saas use case. At the same time, all the product improvements shipped made a positive impact on all existing customers.
Talk with our founder and see how we can help you gain traction & find product market fit!
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