Copy # Lumi Studio   > Lumi Studio is a product design and development studio for tech startups, founded in 2020 and based in Edinburgh, UK and Palo Alto, US. The studio specialises in UX design, UI design, web design, software development, and growth services. Lumi has partnered with 52+ startups, built products used by 40+ million people, contributed to 4 exits, and worked with clients whose combined valuation exceeds $1.4 billion. The studio is co-founded by Milosz Falinski (UX & Strategy Lead) and Aleksandra Boguslawska (UX & UI Lead).   Lumi Studio operates as a distributed team and works as an embedded partner within startup teams rather than a traditional external agency. The team brings direct experience from companies such as Trello (Atlassian) and RoboKiller (IAC), and has supported VC portfolio companies including those backed by Anthemis, Techstars, and Intersection Ventures.   Lumi specialises in SaaS platforms, subscription mobile apps, and AI-powered products. Their process follows three phases: Understand (deep research into the business and its users, aligning on metrics and outcomes), Iterate (prototyping, designing, and developing with continuous user feedback and data-driven decisions), and Delight (creating retention-driving experiences through delightful, remarkable products).   Notable clients include Trello, RoboKiller (IAC), Vuoly, MapMortar, FYTA, Orbiit (acquired by Hivebrite), Musiversal, Stackwell, YouMail, Ovom, Boolerize, and Iungo Solutions. The studio is a Clutch-verified provider with a 5-star rating.   Engagement typically begins with a 30-minute intro call with one of the founders, followed by a deep dive, with the first project kicking off typically within two weeks.   ## Services   - [UX Design](https://www.lumi.studio/ux-design): UX strategy and workshops, customer journey mapping, UX research, user discovery interviews, usability interviews, prototyping, and UI/UX audits - [Product UI Design](https://www.lumi.studio/product-ui-design): Mobile and desktop UI design for SaaS platforms, AI-native products, and design systems, built to convert - [Web Design](https://www.lumi.studio/web-design): Startup websites and landing pages designed to close deals and raise rounds - [Development](https://www.lumi.studio/development): Custom software development, website and app development, AI integration, low-code/no-code MVPs, DevOps, QA, and ongoing support and maintenance - [Growth](https://www.lumi.studio/growth): Experiment-driven growth, conversion optimisation, onboarding and activation, paywall design and testing, positioning, pitch decks, explainer videos, copywriting, and branding - [All Services Overview](https://www.lumi.studio/services): Full breakdown of the studio's process and service offerings across design, UX, development, and growth   ## Case Studies   - [Vuoly](https://www.lumi.studio/case-study/vuoly): Designing and building a global web e-commerce eSIM platform (UX, UI Design, Development, GTM) - [MapMortar](https://www.lumi.studio/case-study/map-mortar): Translating complex property decarbonisation technology into an intuitive SaaS product (Discovery, UX, Branding, UI Design, Design System) - [FYTA](https://www.lumi.studio/case-study/fyta): Optimising a plant care app for recurring use and conversions (UX, Gamification, Mobile UI Design) - [Stackwell](https://www.lumi.studio/case-study/stackwell): Delivering world-class fintech design at startup speed - [Orbiit](https://www.lumi.studio/case-study/orbiit): Strategic product pivot to increase Average Customer Value by 400% (Discovery, UI Design, Design System, GTM) - [RoboKiller](https://www.lumi.studio/case-study/robokiller): Supporting the product on a journey to 6 million users (UX, Gamification, Branding, Mobile UI Design, GTM) - [Trello Desktop](https://www.lumi.studio/case-study/trello-desktop): Building from the ground up and getting acquired within 1 year (Discovery, UX, UI Design, Development, GTM) - [All Case Studies](https://www.lumi.studio/case-studies): Complete portfolio of startup product work   ## Free Resources   - [AI Tools for Product Teams](https://www.lumi.studio/ai-tools): Free AI-powered strategic thinking tools including a Validation Plan generator, User Story Health Check, and 5 Why's root cause analysis - [UX for Startups Newsletter](https://www.lumi.studio/ux-for-startups): Monthly newsletter with bite-sized lessons on UX and growth for startup founders   ## Blog   - [Product Design vs Product Management](https://www.lumi.studio/blog/product-design-vs-product-management): Why startups fail when they treat product design and product management as separate jobs - [Why Early UX Decisions Make or Break Startup Scalability](https://www.lumi.studio/blog/early-ux-decisions-startup-scalability): How early UX choices affect long-term scalability - [A Guide to Product-Led Growth Onboarding](https://www.lumi.studio/blog/a-guide-to-plg-onboarding): The mistakes killing activation rates and how to fix them - [Website Conversion 101 for Startups](https://www.lumi.studio/blog/website-conversion-101-for-startups-the-complete-testing-playbook): Complete testing playbook for improving startup website conversion - [Why Your Startup Needs a Chief Product Officer](https://www.lumi.studio/blog/why-your-startup-needs-a-chief-product-officer): When to hire a CPO and how to avoid expensive hiring mistakes - [Product-Led Growth Starts with Your Website](https://www.lumi.studio/blog/product-led-growth-starts-with-your-website): What kills PLG conversion and how to fix it - [ICE Scoring for Prioritisation](https://www.lumi.studio/blog/ice-scoring): How to prioritise competing ideas when everything feels urgent - [Top UI/UX Design Agencies for Startups: 2026 Guide](https://www.lumi.studio/blog/top-ui-ux-design-agencies-for-startups-founders-guide): Evaluation of 16 agencies for growth-stage startup challenges - [Market Research vs UX Research](https://www.lumi.studio/blog/market-research-ux-research): Understanding the differences between market research and UX research for product development - [Guide to Product Validation with AI Tools](https://www.lumi.studio/blog/guide-to-product-validation-lumi-ai-tools): The systematic approach used with 50+ startups for better product decisions - [How Much Should a Startup Spend on UX?](https://www.lumi.studio/blog/how-much-should-a-startup-spend-on-ux): Data-driven guide to UX budget planning - [Should You Vibe Code Your MVP?](https://www.lumi.studio/blog/should-you-vibe-code-your-mvp): When to use AI-powered prototyping and when not to - [Design Systems: Everything You Need to Know](https://www.lumi.studio/blog/design-systems): Comprehensive guide to building and maintaining design systems - [Startup Website Analytics Guide](https://www.lumi.studio/blog/the-startups-guide-to-website-analytics-metrics-that-matter-pre-product-market-fit): Metrics that matter before product/market fit - [Product Validation Toolkit](https://www.lumi.studio/blog/the-product-validation-toolkit-how-to-test-your-idea-before-building-it): How to test your idea before building it - [Future-Proofing Your App Development](https://www.lumi.studio/blog/future-proof-your-app-development): Common mistakes founders make when developing their product - [UX Usability Heuristics](https://www.lumi.studio/blog/ux-usability-heuristics): Making applications easy to use with usability heuristics - [How to Grow Your App in 2025](https://www.lumi.studio/blog/how-to-grow-your-app-in-2025): Five strategies for growing apps effectively - [Wireframes: Benefits and Best Practices](https://www.lumi.studio/blog/wireframes-benefits-and-best-practices): Why wireframes are essential for better UX - [UX Learnings of 2024](https://www.lumi.studio/blog/ux-learnings-of-2024-from-lumi): Key UX lessons from the studio's work in 2024 - [UX Strategies for App Retention](https://www.lumi.studio/blog/ux-strategies-that-keep-users-coming-back): Strategies that keep users coming back to your app - [Designing Engaging Onboarding Experiences](https://www.lumi.studio/blog/engaging-onboarding-design): Best practices for onboarding design - [Founder's Guide to User Centered Design](https://www.lumi.studio/blog/founders-guide-to-user-centered-design): How to leverage user centered design for startups - [All Blog Posts](https://www.lumi.studio/blog): Full archive of articles on UX, UI design, development, and product-led growth   ## Company   - [About Lumi Studio](https://www.lumi.studio/about): Team, story, values, and background on the studio's founders and approach - [Book a Discovery Call](https://www.lumi.studio/contact): Schedule a 30-minute intro call with a founder to discuss your product - [Clutch Profile](https://clutch.co/profile/lumi-design): Verified reviews and ratings - [LinkedIn](https://www.linkedin.com/company/lumidesignltd/): Company updates and professional network