Thinking about UX, design & growth

Insights and practical guides on designing, building and growing digital products from the team behind 50+ startup products.

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November 4, 2022

Purpose / Vision / Mission . A definition you won't forget

As entrepreneurs, it is our job to share our mission, vision and values. Before our company becomes a real enterprise, with customers, team and profit, our vision and mission are a

Product-Led Growth

October 7, 2022

How to build trust in your product

How do you and why should you build trust in digital products in the era of convenience and attention?

Product-Led Growth

September 29, 2022

Three key mindset shifts of successful early-stage founders

The fairy tale startup success story is this: A brilliant first-time founder has an even more brilliant idea. He (and it's always a 'he' in the fairy tale) raises some funds to try

Product-Led Growth

July 28, 2022

What is Product-Market Fit?

'Product-market fit' is one of the most often used terms in the startup world. We'll look at why over 80% of startups fail to find it and what to do about it!