Startup Product Design Blog | Insights from Lumi Studio

Apr 13, 2026

How to interview customers: the complete guide for startup founders

Interviewing customers is a little bit like taking vitamins or brushing your teeth. We all know it's good for us, but we don't like doing it. Here's how to change that.

Apr 6, 2026

How to optimise your website for AI agents (and why most product sites fail the test)

94% of B2B buyers now use AI to research vendors. Is yours describing you correctly? Why AI agents misread most product sites, and what to fix first.

Mar 3, 2026

Product design vs product management

When startups treat product design and product management as separate jobs, they fail at both. Here's why.

Feb 5, 2026

Why early UX decisions make or break startup scalability

If your startup has zero technical debt, you're probably failing.

Jan 8, 2026

A guide to Product-Led Growth onboarding

Product-led onboarding broken down: the mistakes killing your activation rate and the four things that can fix it.

Dec 14, 2025

Website conversion 101 for startups: the complete testing playbook

We're passing on all the lessons we've learnt about helping startup sites convert better through hundreds of tests.

Dec 1, 2025

Why your startup needs a Chief Product Officer

Learn when to hire a Chief Product Officer for your startup, what they actually do, and how to avoid expensive hiring mistakes

Oct 29, 2025

Product-led growth starts with your website: here's why

Find out what's killing your PLG conversion (and 4 fixes from a PLG-led design studio)

Oct 2, 2025

ICE Scoring: How to Prioritise Competing Ideas When Everything Feels Urgent

We rarely stop to think about how we make decisions, but the quality and consistency with which you make decisions is one of the main factors contributing to your business' success

Explore

Get Started

Thinking about UX, design & startups