Web Design

Shaping startup websites that close deals and raise rounds

Web Design

Your website has one job: help your startup grow. For some founders, that means converting free users into paying customers. For others, it's about looking credible enough to close that first enterprise deal or impress the investors in your Series A pitch meeting.

The problem is that founders are often stuck between two bad options. Either you underinvest and end up with an inefficient, dated site, or you overinvest in a beautifully designed monument with features nobody asked for. One undersells your vision. The other slows you down when you need to keep moving fast.

And agencies tend to treat every startup website like it needs the same thing. But a pre-seed founder building credibility for investors needs something fundamentally different from a Series B company optimising product-led growth funnels. The strategy, the structure, the metrics — they're not the same.

We've worked with VCs as design partners and shipped products for 50+ startups. We know what investors look for when they're evaluating your potential. We know how to build conversion paths that turn curious visitors into activated users. And we understand that for most startups, the right answer isn't a massive site on day one — it's something lean that launches fast and evolves as you learn what actually works.

We don't just hand you designs and walk away. We run discovery workshops to understand your actual goals, wireframe your users’ journeys, write copy that communicates value clearly, and build everything on platforms like Webflow and Framer that let you scale without rebuilding from scratch. We create custom illustrations, animations, and demo videos to showcase your product effectively. When you need custom functionality, we add it. When your strategy shifts, we adapt with you.

Strategy Workshops & Discovery
Information Architecture
Wireframing & User Flows
Copywriting & Messaging Strategy
Visual Design & Branding
Webflow & Framer Development
Custom Code & Integrations
Animations & Interactions
Demo Videos
Conversion Optimisation
Analytics & Tracking Setup

We offer highly tailored design services for unique startup needs and stages. Chat with us to learn how we can help.

Didit restaurant payment app design

Working with Vuoly to launch a worldwide platform and grow globally

Startup:
Vuoly
Didit restaurant payment app design

Translating complex technology into an intuitive platform

Startup:
MapMortar
Didit restaurant payment app design

Optimising for recurring use and conversions

Startup:
FYTA
Didit restaurant payment app design

Growing Average Customer Value (ACV) by 400%

Startup:
Orbiit (acq. by Hivebrite)
Lumi focused on identifying our true pain points and delivering targeted product improvements that made a real impact. They wasted no time on generic frameworks and spray & pray strategies we've seen from other product partners. They rolled up their sleeves and delivered!
Bilyana Freye
CEO, Orbiit
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi didn’t just build a platform. They brought insights from their experience, gave valuable feedback, and even made suggestions that I hadn’t considered. Their knowledge of user experience and customer journeys was invaluable.
Lumi is more than a partner — they’re a part of our team.
José Vilches
CEO, Vuoly
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi just really understands how startups work. They have that ability to think big but then also make it feasible – they’re really talented at turning what you’re thinking into full-on concepts, which is so valuable.
Josephine Bromley
COO, MapMortar
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
In a surprisingly short amount of time, Lumi takes your ideas and turns them into a physical thing. It wasn’t just articulating and illustrating it - they reimagined our product. Our team was left with a new-found belief that we have something we can successfully take to the market.
Tom de Vall
Co-Founder, Iungo Solutions
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
Lumi redesigned our App to reduce friction, reduce complexity and enhance the customer experience. Lumi actually over-delivered on their tasks and still met the timeline. The project was extremely well-structured and managed. It was the best experience we've had working with an external team.
Claudia Nassif
Co-Founder & CEO, FYTA
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
👋
Intro call
🤝
Scoping deep dive
🚧
First project

Let’s talk about your website

Meet one of our senior product leads (we don’t have salespeople) for a casual 30-minute chat to explore how we can help and see if we’re a good fit