The UX newsletter for startups

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Built on real learnings from 50+ startups

Learn product strategies from startup veterans

Insights on building for your users

How to validate before you build. When to simplify vs. when to add features. How to get users to their "aha moment" faster

Practical advice

We tell you exactly what to fix, how to test it, and what metrics to track. The kind of stuff you can implement on Monday.

Short & written by humans

Conversion optimization, onboarding flows, and growth tactics that impact your bottom line, not design trends

What to measure (and what to ignore)

We break down which data actually tells you if your UX is working and which numbers just make you feel good.
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