Growth

The strategic work beyond your product. Experiments, positioning, fundraising assets, and the extras that get you to the next stage.

Growth

Sometimes growth means optimising what you have. Running experiments, tightening onboarding, improving conversion. Sometimes it means stepping back and rethinking your positioning entirely. And sometimes it's not about the product at all. It's a killer deck that closes your round or a video that finally makes your product click for customers.

We help startups figure out what's working, fix what isn't, and build the assets that unlock what's next.

Experiment-Driven Growth

Small, fast experiments across your product and website to find what moves your metrics. Onboarding tweaks, paywall tests, landing page variants, activation loops. We design, ship, and measure so you learn quickly and compound gains over time.

This isn't about big redesigns. It's about focused, iterative improvements based on data and user feedback. Testing, not guessing.

Pivot & Positioning Support

Sometimes the product is fine but the positioning is off. The market shifted, or you built for one customer and discovered another. Pivots and repositioning are part of startup life, but most teams try to figure it out alone.

We help you pressure-test what's working, rethink the narrative, and find the path forward. That might mean a new target customer, a simplified offering, or a completely different direction.

Pitch Decks & Presentations

Your deck is often the first thing investors see, and sometimes the last. We've helped startups raise from pre-seed to Series B with decks that tell a clear story and look the part.

We work with you on narrative structure, what to include and what to cut, how to frame traction, and how to make your ask feel inevitable. Then we design and build a deck that's ready for the room.

Video & Explainers

Some products need more than a landing page. Animated explainers, product walkthroughs, and short videos can do what static pages can't. They show how it works, build trust fast, and stick in memory.

We create videos that explain your product clearly without dumbing it down. Concept, script, design, and animation, all handled.

Copywriting & Content

Words matter more than most startups realise. The right headline converts. The right onboarding copy reduces confusion. The right blog post builds trust before anyone books a call.

We write UX copy that guides users through your product, marketing copy that actually sounds like you, and content that earns attention. No filler, no fluff. Clear writing that does a job.

Branding

Early-stage startups often outgrow their brand before they realise it. What worked at launch starts to feel off as you scale, raise, or enter new markets.

We help startups build brand foundations that hold up. Identity, visual language, and guidelines that make everything else easier. We move fast and focus on what matters: a system you can actually use, not a 100-page PDF that sits in a folder.

Together, we'll chart a path for sustained, product-driven success.

Growth Experiments
Conversion Optimisation
Activation & Retention
Positioning Strategy
Pivot Support
Pitch Decks
Sales Decks
Explainer Videos
Product Videos
UX Copywriting
Marketing Copy
Content Writing
Brand Identity
Logo Design
Brand Guidelines

We offer highly tailored services for unique startup needs and stages. Chat with us to learn how we can help.

Lumi focused on identifying our true pain points and delivering targeted product improvements that made a real impact. They wasted no time on generic frameworks and spray & pray strategies we've seen from other product partners. They rolled up their sleeves and delivered!
Bilyana Freye
CEO, Orbiit
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi didn’t just build a platform. They brought insights from their experience, gave valuable feedback, and even made suggestions that I hadn’t considered. Their knowledge of user experience and customer journeys was invaluable.
Lumi is more than a partner — they’re a part of our team.
José Vilches
CEO, Vuoly
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi just really understands how startups work. They have that ability to think big but then also make it feasible – they’re really talented at turning what you’re thinking into full-on concepts, which is so valuable.
Josephine Bromley
COO, MapMortar
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
In a surprisingly short amount of time, Lumi takes your ideas and turns them into a physical thing. It wasn’t just articulating and illustrating it - they reimagined our product. Our team was left with a new-found belief that we have something we can successfully take to the market.
Tom de Vall
Co-Founder, Iungo Solutions
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
Lumi redesigned our App to reduce friction, reduce complexity and enhance the customer experience. Lumi actually over-delivered on their tasks and still met the timeline. The project was extremely well-structured and managed. It was the best experience we've had working with an external team.
Claudia Nassif
Co-Founder & CEO, FYTA
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
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