Product-Led Growth

Unlock product-led growth through strategic design and experimentation fuelled by data, feedback, and user insights

Product-Led Growth

Take your product to the next level with product-led growth strategies powered by data, feedback, and user insights. At Lumi, we focus on turning your product into a self-service growth engine — so users can discover value, convert, and expand without friction.

We specialise in helping products evolve into growth machines. Through iterative design, thoughtful experimentation, and a deep dive into user behaviour, we uncover the opportunities that matter most. This approach means you can not only meet user expectations but create experiences that activate quickly, convert naturally, and turn users into advocates.

From redesigning onboarding to get users to their "aha moment" faster, to implementing feedback loops and running paywall experiments, we bring together strategy, design, and development to deliver real, measurable results.

Product-led growth isn't a one-size-fits-all journey. We create tailored solutions that improve activation, amplify retention, and drive expansion — blending strategy, design, and development. Our data-focused methods ensure every move is intentional and impactful.

No matter if you're transitioning from sales-led to product-led or scaling an existing self-service model, our approach adapts to meet your needs.

We flex to match your team's capacity. Some startups need a product lead who works alongside their internal teams – defining experiments, prioritising features, and generating the right development work. Others need both strategy and execution when their teams are fully occupied with core product work. We handle either model, adapting as your needs evolve.

Together, we'll chart a path for sustained, product-driven success.

Product-Led Growth Strategy
Onboarding Redesign & Optimisation
Self-Service Flow Design
Activation & Retention Loops
Paywall Experimentation & Design
Conversion Rate Optimisation
Feature Adoption Strategies
Product Analytics Setup
Experiment Design & Testing
Proposition Development
Positioning & Repositioning

We offer highly tailored services for unique startup needs and stages. Chat with us to learn how we can help.

Didit restaurant payment app design

Working with Vuoly to launch a worldwide platform and grow globally

Startup:
Vuoly
Didit restaurant payment app design

Translating complex technology into an intuitive platform

Startup:
MapMortar
Didit restaurant payment app design

Optimising for recurring use and conversions

Startup:
FYTA
Didit restaurant payment app design

Growing Average Customer Value (ACV) by 400%

Startup:
Orbiit (acq. by Hivebrite)
Lumi focused on identifying our true pain points and delivering targeted product improvements that made a real impact. They wasted no time on generic frameworks and spray & pray strategies we've seen from other product partners. They rolled up their sleeves and delivered!
Bilyana Freye
CEO, Orbiit
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi didn’t just build a platform. They brought insights from their experience, gave valuable feedback, and even made suggestions that I hadn’t considered. Their knowledge of user experience and customer journeys was invaluable.
Lumi is more than a partner — they’re a part of our team.
José Vilches
CEO, Vuoly
Testimonial video from Rapidream CEO Yedid Herskovitz
Testimonial video from Rapidream CEO Yedid Herskovitz
Lumi just really understands how startups work. They have that ability to think big but then also make it feasible – they’re really talented at turning what you’re thinking into full-on concepts, which is so valuable.
Josephine Bromley
COO, MapMortar
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
In a surprisingly short amount of time, Lumi takes your ideas and turns them into a physical thing. It wasn’t just articulating and illustrating it - they reimagined our product. Our team was left with a new-found belief that we have something we can successfully take to the market.
Tom de Vall
Co-Founder, Iungo Solutions
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
Lumi redesigned our App to reduce friction, reduce complexity and enhance the customer experience. Lumi actually over-delivered on their tasks and still met the timeline. The project was extremely well-structured and managed. It was the best experience we've had working with an external team.
Claudia Nassif
Co-Founder & CEO, FYTA
Testimonial video from Rapidream CEO Yedid Herskovitz
Nicolo Luti founder of DiscoEat
👋
Intro call
🤝
Scoping deep dive
🚧
First project

Let’s talk about your product

Meet one of our senior product leads (we don’t have salespeople) for a casual 30-minute chat to explore how we can help and see if we’re a good fit