Our Solution
A product team in Vuoly’s corner to tackle challenges together
At Lumi, we believe in becoming an extension of our client’s team. With Vuoly, this meant working holistically, balancing technical complexity with a sharp focus on the user experience and practical business decisions
Our approach
We approach projects the ‘startup way’ — breaking challenges into small, manageable pieces to test, validate, and build effectively. This mindset allowed us to craft a platform that was not only functional but truly user-centered.
➡️ Instead of building a generic eCommerce store, we honed in on what would provide the best experience for customers buying an eSIM, designing every detail to minimise friction and maximise usability. On the backend, we built a system that allows José and his team to easily sell the right products, add new eSIM providers seamlessly, and ensure their catalog stays competitive and up-to-date.
Throughout the project, we maintained a close partnership with José and his team. Weekly meetings and proactive communication ensured that every detail — from backend integrations to visual design — aligned with Vuoly’s goals.
Our Process
1. Understanding the market
-> Conducted competitive analysis to find gaps and opportunities
→ Interviewed Vuoly’s existing customers to uncover their needs and pain points
2. Putting users first
→ Created intuitive user flows for first-time eSIM buyers, simplifying the process
→ Developed a sleek, frictionless interface tailored to user needs
3. Building a robust platform
→ Integrated multiple eSIM providers into a single backend system for competitive pricing and consistent service
→ Built a scalable foundation for future growth, designed to easily add new channels, like an upcoming WhatsApp bot that integrates AI with the product catalog, so that users can purchase eSIMs directly through chat
About the technology
- Payment processing: Seamless Stripe integration with full tracking capabilities
- Marketing tools: Custom integrations with Hubspot and Google Analytics to support targeted campaigns and customer engagement
- Technology stack: Built on Ruby on Rails with Turbo, for good scalability, flexibility, and long-term growth potential
4. Curating a distinct brand
→ Developed a vibrant, travel-inspired identity, complete with custom illustrations that capture the excitement of travel
→ Designed and built a polished, user-friendly website that reflects Vuoly’s premium positioning
