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Aleksandra Boguslawska

Lead designer and co-founder of Lumi Studio. Award-winning travel writer in her previous life. Pet peeve: the UX of her car's on-board computer (how can it be so bad?!)

User Experience (UX)
June 1, 2026

Implementing good UX in an early-stage startup: a practical guide

How to get UX right from day one, without a full design team. Practical advice from a studio that's shipped for 50+ startups.

User Experience (UX)
March 3, 2026

Product design vs product management

When startups treat product design and product management as separate jobs, they fail at both. Here's why.

User Interface Design (UI)
December 14, 2025

Website conversion 101 for startups: the complete testing playbook

We're passing on all the lessons we've learnt about helping startup sites convert better through hundreds of tests.

Product-Led Growth
October 29, 2025

Product-led growth starts with your website: here's why

Find out what's killing your PLG conversion (and 4 fixes from a PLG-led design studio)

User Experience (UX)
September 15, 2025

Market Research vs UX Research

Creating a new product is as much science as it is art. And to do science, you need to do research.

User Interface Design (UI)
June 23, 2025

Design Systems: Everything You Need To Know

Imagine creating a small website that only had three or four pages. Keeping it looking clean and consistent would be easy. But what if that website expanded gradually over time, un

User Experience (UX)
February 17, 2025

Making Applications Easy to Use: UX Usability Heuristics

We've all used an app that felt clunky or confusing. But we've also all experienced using apps that feel smooth, intuitive, and easily usable. What makes the difference?

Product-Led Growth
January 29, 2025

How to grow your app in 2025

5 strategies we're choosing this year to grow apps, and grow them well

User Experience (UX)
October 23, 2024

Designing an Engaging Onboarding Experience: Best Practices

Onboarding is the first direct experience a new user has with an application. And first impressions are everything.

User Experience (UX)
October 4, 2024

The founder’s guide to user centered design

Everything we know as a product design studio about how to leverage user centered design for your startup

User Interface Design (UI)
September 9, 2024

How do you make your new app special? Learn from these game changers

We’ve chosen a few of our favourites to show how the really successful app developers stand out from the crowd.

User Interface Design (UI)
May 28, 2024

Here’s why simplicity is the key to making your app a success

A great app makes your business. A bad one is worse than none at all.